Promotion

Want a Better Website places particular emphasis on what happens to your site once it's published on the Web.

Search engine optimization is a critical component of your site's success. A company will spend long hours and valuable resources developing a website expecting to bring in vast amounts of new business. Once the design is done and the new website published, the expectation is that new business will come from those millions of people browsing and searching the Internet each day.

However, there are at least 20,000,000 individual websites trading on the Internet, with 20,000 new domain names registered every day. Unless your site has a credible SEO Plan in place, the chances of your business being listed in any search results is not likely.

The area of web promotion and search engine optimization, ranking and positioning has become an integral part of promotion strategies for companies which understand how the Internet works. For a fraction of the advertising dollars committed to other media advertising, we can bring web traffic to your door. The major search engines have unique guidelines which you need to know about in order for your website to be successfully ranked and indexed.

Website Traffic

How many people visited your site this month? Where were they from? Which Search Engine did they use to find your site? What keywords or phrases did they use to find you? How many hits did each page get? How much time did your visitors spend on each page ? We have the answers to all these questions by analyzing your traffic statistics. This information in valuable when planning your next marketing and advertising campaign.

Custom Website Design

Want a Better Website encourages client interaction in the first stage of your project to clearly identify the scope of your project. By analyzing your proposed website needs and goals before design or construction begins, we can ensure your website will have the proper foundation, saving you the time and expense of future re-design work. Custom web designs are tailored to fit your immediate needs and give you flexibility for future expansion.

The Website Design Process

Planning

Are you going to need e-commerce capabilities? Do you need to sell your goods and services directly via the web? What information will your website display?

The planning process will deal with all these areas, and also identify your key promotional goals - establishing the target market for your website - who you want to attract and impact. Once this stage of the process is completed, we'll know where your site is going, how, and why - and we can focus on getting it there quickly and cost-effectively. We focus on making your web presentation logical and easy to understand.

Structure

How your website is constructed will be crucial to the success of your project. Your website structure needs to be well thought out, and simple and logical to navigate.

Good structure needs to also extend to the logical ranking of information - making the most important information on your site the most obviously and easily accessible to even the most casual first-time visitor - and structured in such a way as to help your visitors see the purpose of your business. It's also important that your site be cohesive, with all elements complimenting each other in a logical way. We'll save your visitors from having to 'drill down' into the depths of your website to find the information they're looking for.

Design

An effective design concept is extremely important - it reflects who you are, what you do and how you do it. It should serve to give your potential customers confidence in the goods and services you offer, by demonstrating visually the levels of professionalism and technological sophistication you adhere to.

Our responsibility in this process is to translate how you want your company to be portrayed into a visually attractive and engaging design - one which will engage your audience.

Content

The Content on your website is the single most important aspect of your site. Successful websites boast depth of information, not just flashy imagery and brochure-type advertising. Visitors to your site will know they've found something of value to them. Most importantly, we can give them good reason to do more than just browse through your site with compelling and well written content.

Quality Assurance

Usually we'll publish your site to a test bed area to quality control all functionality before finally publishing the site to its final destination.

Final testing of page loading times will also be performed. Email setups, domain registration will be completed. During this stage you will also be able to review your website and give any final corrections and feedback.